Built From the Frontlines of Business, Not a Boardroom

Born from hundreds of contractor wins and one high-stakes exit

EIDN™ was not built in theory. It was forged in the trenches after helping hundreds of home improvement contractors grow.

As the founder of Nelly IS Marketing, Nelly Perez helped generate over nine figures in revenue for concrete coatings, roofing, HVAC, Pool, remodeling, and other home improvement businesses across the country, and one truth became obvious.

Marketing was working. Operations were not.

Contractors were getting leads, but falling apart under the pressure of growth.

Crews were overwhelmed. Quality dropped. Systems broke.

Many clients asked to pause their campaigns, not because demand was low, but because their businesses could not keep up.

The bottleneck was not sales. It was systems & structure.

So Nelly made a move few would risk.

He acquired a flooring company from one of his marketing clients, betting his capital and operational system on the turnaround. He installed the exact frameworks he had developed behind the scenes with contractors across the country.

In two years, he more than doubled revenue, reduced his work time to one hour per week, and exited successfully.

That experience did not just validate the system. It proved something deeper.

Contractors do not need more tools. They need a real operating system.

Today, most home improvement companies run on a scattered mess of apps, spreadsheets, and guesswork.

What they need is one system that installs structure across every department, scoreboards for every crew, and real-time clarity for every job.

That is what EIDN™ is.